Social media policy a must for any company

Does your company use social media? Do you know what is being posted? Does it have a social media policy in place?

If you are wondering what a social media policy is you are not alone. Currently, 76 percent of companies do not have a clearly defined policy in place.

With the world of social media becoming a crucial part of a business' success there are two options; hire an outside firm or enable employees to manage your social media. In a struggling economy, why hire an expensive social media consultant when you can train your own staff! However, if you have not provided training about what information is and what is not appropriate to share about your company, you are risking your business image and brand.

How to track all of this? Google Alerts is an easy to use, free service that notifies you when any new content about your business is posted online. A great service that is free and a time saver.