Happy Hall-Thanks-Mas

Hall-Thanks-Mas is the term Advertising Manager John Courtis coined to explain the combined displays of Halloween, Thanksgiving and Christmas merchandise in local stores. With almost $8 billion expected to be spent by Americans on Halloween décor, costumes and candy, who can blame the retailer for getting in the spirit, so to say? Then Thanksgiving is a mere three weeks away, so adequate time is needed to promote harvest-type decorations and food for the big feast. Christmas follows just 4 ½ weeks later, and more and more consumers are shopping early in order to capture savings and budget their spending over time. Retailers have to cash in while the spending splurge is on. Our crazy world operates at high speed, and the demand for instant information and gratification extends even to our holidays; when we want it we expect it to be there. So Happy Hall-Thanks-Mas to you and yours … enjoy a frighteningly decadent but magical holiday season.