Produce grower using QR codes to connect with shoppers
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A Quick Read Code (QRC) label is on a box of Tanimura & Antle Artisan lettuce that's ready to be shipped to customers. Chefs and food service partners with smartphones can scan the code and find out more about the produce, including recipes and preparation tips.
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Produce grower using QR codes to connect with shoppers.
The retailer threw down the gauntlet: Give shoppers more information and tips on how to use their product – without covering the product and adding bulk.Tanimura & Antle didn't shy away from the challenge. Instead, they turned to available technology, choosing to use quick r.
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