Miriam Limon has worked in the credit union industry and in marketing for more than 15 years.
But the job never gets old.
“There is always something new to learn in marketing, whether it’s a new design program or the latest advertising channel,” said Limon, who is senior director of marketing for AEA Federal Credit Union.
“I am always engaged and feel accomplished with each new campaign or project.”
She is responsible for overall marketing strategy for the credit union, an assignment in which she oversees promotion of the credit union’s brand, its community outreach, social media presence, its use of traditional and digital media, and product development.
Over the course of her career, two professional achievements in particular stand out.
“First, in 2012 I was awarded the World Council of Credit Union’s Young Professional Scholarship. I represented AEA and the Mountain West Credit Union Association at the World Council of Credit Union’s Annual Conference held in Gdansk, Poland. It was my first time being around credit union advocates from all over the world, and I got to hear some truly amazing stories. As not-for-profit financial cooperatives, credit unions are unique and bring so much to the communities they serve.
“Second, in 2014 I got to be a part of the team that planned and managed the City of Yuma’s Centennial Celebration. As a born and raised Yuman, it was an honor to be involved, and I learned so much about our amazing community.”
But she’s not resting on any laurels.“I look forward to continuing to work with my amazing team at AEA. I am also passionate about supporting education in our community through my involvement with the Education Foundation of Yuma County and the regional partnership council for First Things First.”
Apart from those organizations, Limon has volunteered with the Humane Society of Yuma, Saddles of Joy and Precious Treasures.
What is your favorite quote?
“If something burns your soul with purpose and desire, it’s your duty to be reduced to ashes by it.”
– Charles Bukowski
What advice do you have for other young professionals?
Find mentors that you trust and respect and learn from them. I was privileged to meet my mentor early on and she taught me more than I would have ever learned on my own. Then, years later, you will have the privilege of mentoring someone who looks up to you.
If you could hang out with any celebrity, who would it be and why?
I would love to spend a day with Michelle Obama. She is so dynamic, educated and accomplished. She understands her purpose in this world and doesn’t let anything stop her from being her authentic self. Authenticity is hard to maintain these days, and I admire people who have the self-confidence to be themselves.